Insights and perspectives on travel retail, airport commercial strategy, customer experience and the evolving expectations of international travellers.
By Marco Passoni The travel retail industry keeps asking the same question: What does a truly great travel retail experience look like? The problem is…
By Marco Passoni Retail still measures success in transactions. Consumers do not. Too many brands continue to treat conversion as the ultimate indicator of performance.…
By Marco Passoni As I write this week’s blog, I find myself reflecting on a pattern that has become increasingly visible across airports worldwide. Travel…
