2.0 & Partners

Coach

Coaching.

Driving consistency on the floor.

Coaching provides structured follow-up support to training, reinforcing agreed service behaviours in real store conditions and helping teams move from learning into consistent execution. Delivered on site and focused on practical application, it supports frontline teams in translating training into day-to-day performance, strengthening service consistency and reinforcing the standards expected across the customer journey.

Measure

Supporting step

Train

Supporting step

Coach

Current pillar

As the third pillar of our CXM offer, Coaching builds on the insights generated through Measure and the capabilities developed through Train, reinforcing standards where performance is shaped in real time, on the shop floor.

How Coaching works

Coaching is designed to embed learning into daily execution, focusing on practical behaviours that can be observed, reinforced and improved on the shop floor.

On-site coaching

Coaching is delivered in the real working environment, helping teams apply agreed service behaviours where customer interactions actually take place.

Observable behaviours

The focus is on specific, practical behaviours that influence service consistency, team confidence and customer experience.

Flexible delivery

Sessions can be delivered one to one or in small groups, according to operational needs, team structure and priority areas.

What Coaching delivers

Coaching helps teams move from training content to consistent service execution.

Addressing operational gaps

Coaching targets the gaps that affect daily service delivery, helping teams respond to real conditions on the shop floor.

Reinforcing priority behaviours

Priority behaviours are reinforced through practical guidance, observation and immediate feedback.

Embedding service standards

Service standards become more consistent when they are supported in the environment where performance is shaped in real time.

Coaching in the CXM framework

Coaching completes the Measure, Train, Coach sequence by reinforcing the standards and behaviours identified through insight and developed through training.

Connected to Measure

Coaching can respond to the performance gaps, behavioural patterns and service priorities identified through measurement.

Connected to Train

Coaching builds on the capabilities developed through training, helping teams translate learning into everyday performance.

Follow-up or stand-alone

Coaching can support follow-up after training or be delivered as focused stand-alone sessions on specific service priorities.

Work with us

If you want to help your teams turn training into consistent, day-to-day performance, we can help define the right Coaching approach for your locations, categories and priorities.

Contact us