Journal

Journal.

Insights and perspectives on travel retail, airport commercial strategy, customer experience and the evolving expectations of international travellers.

5 October 2026Marco Passoni

Are We Auditing the Store or the Experience?

By Marco Passoni I had planned to use this Monday Blog to share my takeaways from TFWA Cannes. I have changed my mind. In the days immediately following the…

21 September 2026Marco Passoni

What I Hope to Hear in Cannes This Year

By Marco Passoni Cannes is almost here again. For anyone who has worked in Travel Retail for a reasonable amount of time, the rhythm is familiar. Diaries fill…

14 September 2026Marco Passoni

25 Years After 9/11: Can Airport Security Finally Become Seamless?

By Marco Passoni Last Friday marked the 25th anniversary of the attacks of 11 September 2001, and for many of us the anniversary inevitably brought back the…

7 September 2026Marco Passoni

What Comes First: The Retail Strategy or the Concession Model?

By Marco Passoni Malaysia Airports has recently launched a Request for Information as part of a review of its duty-free concession model. What caught my…

31 August 2026Marco Passoni

The Biggest Competitor of Airport Retail Isn’t Online. It’s Downtown.

By Marco Passoni For years, one of the most common conversations in retail has been about the threat of e-commerce. Travel Retail was no exception. Would passengers…

24 August 2026Marco Passoni

Why Are Airport Pop-Ups Still Mostly Marketing Activations?

By Marco Passoni Temporary retail has changed considerably over the past few years. Across domestic markets, brands increasingly use pop-ups not simply to…

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