Journal

Journal.

Insights and perspectives on travel retail, airport commercial strategy, customer experience and the evolving expectations of international travellers.

2 August 2026Marco Passoni

A Better Quarter Is Not a Comeback

By Marco Passoni Gucci’s latest results are encouraging, and the market reacted quickly. Financial markets do not wait for a recovery to be completed; they…

26 July 2026Marco Passoni

Has Luxury Become Too Predictable?

By Marco Passoni Luxury retail has rarely looked more accomplished. Flagship stores double as architectural statements, airport boutiques have grown more sophisticated, and brands continue…

19 July 2026Marco Passoni

What Can Airport Retail Learn from a Convenience Store?

By Marco Passoni Retail innovation is usually associated with luxury flagships, premium department stores or digital platforms. It is therefore significant that one of the…

12 July 2026Marco Passoni

Can Travel Retail Bring the Aspirational Customer Back to Luxury?

By Marco Passoni Over the past few years, luxury has had a complicated relationship with its aspirational customers. After the post-Covid rebound, many brands benefited…

5 July 2026Marco Passoni

Duty Free Is Not the Whole Airport Retail Story

By Marco Passoni There is still a tendency in our industry to discuss airport retail as if it were almost entirely synonymous with core duty…

21 June 2026Marco Passoni

Minimum Guarantees Need Maximum Realism

By Marco Passoni I recently came across a post on airport concession agreements that argued, in very direct terms, that the traditional model has quietly…

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