About

Who we are.

2.0 & Partners is a travel retail consultancy supporting brands, airports and operators in shaping commercial opportunities, improving frontline performance and building stronger customer experiences across airport travel retail and global travel retail channels.

How we’re structured

2.0 & Partners operates across two complementary business suites, each built around three focused services.

What we do

We work across commercial planning and customer experience, combining market understanding, operational insight and practical execution support.

Travel retail focus

Our work is rooted in the specific dynamics of airport travel retail and international travel retail environments.

Commercial perspective

We help identify opportunities, shape the right commercial approach and support better decisions across locations, brands and partners.

Customer experience execution

We support frontline service improvement through measurement, training and coaching.

How we work

Our approach combines strategic thinking with practical delivery, moving from insight to action across the real operating environment.

Understand

We start from the context: market dynamics, traveller behaviour, commercial objectives and operational realities.

Define

We help define the right priorities, structure and approach for each opportunity.

Support

We support implementation through focused advisory, planning, measurement, training and coaching.

Our two business suites

Location & Brand Planning

Supporting brands and airports in identifying the right opportunities, shaping the right commercial approach and securing the right partners.

View suite

Customer eXperience Management

A connected approach to Measure, Train and Coach, designed to strengthen frontline service in the real world of travel retail.

View suite

Some of our clients

We work extensively with brands, airports and travel retail operators across the travel retail sector.

Our people

Our partners and associates have decades of experience in the travel retail market, with deep expertise across Airport Retail, Shopper Experience, Luxury, Brand Building and Tender Management.