Intelligence & Advocacy
We provide comprehensive market intelligence, continuously monitoring trends and identifying opportunities, while acting as brand ambassadors to promote partners with key stakeholders and secure strategic introductions.
Location & Brand Planning
Location, Intelligence & Selection supports both sides of the travel retail relationship: helping brands identify and secure the right opportunities, and helping airports make every square metre count.
Identify and secure the right opportunities
Optimise space and shape the right brand mix
From market intelligence to space optimisation, Location, Intelligence & Selection turns data into the right decisions, for brands and airports alike.
The travel retail market moves quickly, so it is imperative for brands to be properly represented in the market, equipped with the data, intelligence and support needed to identify and secure the right opportunities.
We provide comprehensive market intelligence, continuously monitoring trends and identifying opportunities, while acting as brand ambassadors to promote partners with key stakeholders and secure strategic introductions.
Once an opportunity is identified, we collate data from across the industry and apply in-house expertise to deliver a comprehensive report with clear recommendations.
We use decades of experience negotiating on both sides of the tender table to guide clients through documentation, administrative tasks and the tender process.
With space at a premium, we ensure our airport clients are making every square metre count to create the best possible passenger experience and generate maximum returns.
We use KPI analysis, forecasting and opportunity modelling to support the optimal use of every space, analysing category mix and positioning across the passenger experience.
We help identify the right brand partners, from global leaders to niche brands, to match each airport’s shopper mix through recommendations, introductions and tender support.
If you are looking to identify the right opportunities, optimise commercial space or shape the right brand mix, we can help define the right Location, Intelligence & Selection approach.