Structured core programme
A comprehensive framework covering the behaviours, service standards and selling practices required to strengthen frontline execution across retail and F&B environments.
Train
Turning insight into frontline capability.
Academy Solutions bring together the training formats through which 2.0 & Partners strengthens frontline capability across travel retail. At the core sits Retail Academy 2.0, our bespoke training framework designed specifically for travel retail environments and focused on improving service performance across retail and F&B.
Core training framework
Targeted learning formats
Digital & blended delivery
Together, Academy Solutions create a flexible training ecosystem that supports stronger service execution across the real world of travel retail.
Retail Academy 2.0 is the core and most comprehensive training framework within Academy Solutions. Designed for travel retail and F&B teams, it combines a structured core programme with the flexibility to adapt content, priorities, depth and delivery to each client’s brand, operating context, organisational needs and performance priorities.
A comprehensive framework covering the behaviours, service standards and selling practices required to strengthen frontline execution across retail and F&B environments.
Content, priorities and delivery are adapted to the client’s brand, operating environment and organisational needs, informed by Measure findings or in-house performance metrics.
Delivered by expert trainers through on-site and classroom sessions, supported by practical coaching, specific skill sessions, refreshers and follow-up support.
Academy Solutions are designed to turn service insight into practical frontline capability.
Structured programmes help teams align around clear standards and deliver a more consistent customer experience.
Training supports the translation of brand expectations into practical behaviours on the shop floor.
Follow-up coaching and refresher sessions help keep learning active beyond the initial training moment.
Academy Courses extend Retail Academy 2.0 with targeted formats for specific frontline priorities, selected according to service needs, customer profiles and operational context.
Foundational training for new frontline team members.
Airport-wide hospitality behaviours across passenger touchpoints.
Practical English for airport retail, F&B and security teams.
Market-specific training for key traveller groups.
Sales Skills Lab supports Retail Academy 2.0, Onboarding, the Airport Ambassador Academy and the Cultural Academies as a shared digital and blended delivery layer — not a separate, stand-alone Academy.
Cultural Academies equip frontline teams with practical knowledge and behaviours to serve key traveller groups with confidence and consistency, helping teams understand and respond to the expectations of travellers from specific markets and cultures.
Courses are delivered both as e-learning modules and as in-person workshops, depending on operational needs.
Each course is created by retail experts with specific expertise engaging the relevant shopper group in both domestic and international markets.
Understand the behavioural patterns, service expectations and cultural norms of each traveller group.
Practical scenarios and role play to apply culturally appropriate service behaviours that support engagement and conversion in store.
The Airport Ambassador Academy develops airport-wide, frontline hospitality behaviours, improving service consistency across retail, F&B, lounges and passenger touchpoints.
Core hospitality behaviours for all frontline teams across the airport.
Service behaviours mapped across key passenger touchpoints, from arrival to departure.
Skill-focused training with real-world application, supported by practical tools.
Available as e-learning modules and as in-person workshops, depending on operational needs.
Onboarding is a foundational training programme for travel retail frontline teams, designed to provide the essential skills required to operate effectively in airport retail environments.
Separate course pathways for retail and F&B, covering the skills relevant to each environment.
A foundation for new hires, and a way to reinforce and refresh the skills of existing personnel where relevant.
Real-world scenarios and practical exercises that prepare participants for the travel retail frontline.
Delivered both as e-learning modules and as in-person workshops, depending on operational needs.
A practical in-person English communication programme for frontline retail, F&B and security teams, combining airport-specific language, cultural awareness and real operational situations. It is not a traditional language course, but a frontline communication tool built around the airport environment.
Welcoming customers, product vocabulary and confident assisted-selling dialogue.
Welcoming guests, menu vocabulary and clear service communication under time pressure.
Clear instructions, common airport terminology and calm communication with passengers.
4 in-person sessions · 3 hours each · 12 hours total, built around real airport role play.
If you want to strengthen frontline capability across your travel retail operations, we can help define the right Academy Solutions programme for your teams, categories and priorities.