Travel retail specialists 2.0 & Partners, in collaboration with Napoli Salerno Airports, have expanded their partnership with the delivery of an in-person workshop centred on the company’s US Excellence Academy.
Held last month, the session marked the first live implementation of the US Excellence Academy, the latest addition to the 2.0 & Partners Cultural Academies portfolio. The series also includes the Chinese Excellence Academy, Middle Eastern Excellence Academy and Indian Excellence Academy, each designed to help frontline teams better understand and engage with key international traveller groups.
As passenger profiles evolve and expectations become more nuanced, the need for culturally informed, insight-led training has become increasingly important. The Cultural Academies are designed to address this shift, equipping frontline teams with the skills and understanding required to deliver more personalised and effective service in complex travel retail environments.
The workshop was led by 2.0 & Partners Training & Brand Ambassador Cheryl Beall, who designed the US Excellence Academy, alongside members of the 2.0 & Partners CXM team. The immersive and interactive session brought together stakeholders from across retail, hospitality and food & beverage, focusing on practical strategies to enhance engagement with US travellers.
Cheryl Beall, Training & Brand Ambassador, 2.0 & Partners said: “This cross-functional initiative united leaders across retail, hospitality, and F&B with a singular goal: to better understand the behaviour of the US traveller and enhance the frontline experience for these key shoppers.
“By empowering their teams to connect authentically with international guests, Napoli Airport is transforming passive airport retail into an active, high-engagement destination. They are proving that when you align team culture with customer expectations, you can deliver real benefits for all parties.”
Erika Giannini, Head of CXM – Italy, 2.0 & Partners, added: “Our Cultural Academies offer bespoke training targeted at key needs in the modern travel retail sector. We are proud to work with partners such as the team at Napoli Salerno Airports to elevate frontline service and create a truly exquisite experience for travelling shoppers.”
The Cultural Academies form a key part of the 2.0 & Partners Retail Academy 2.0, providing tailored training as part of a wider CXM offer. The Retail Academy 2.0 underpins the “Train” pillar of the 2.0 & Partners Measure. Train. Coach. framework, which places real-world insight and continuous development at the centre of the company’s Customer eXperience Management (CXM) business suite.
With initiatives such as the US Excellence Academy, 2.0 & Partners continues to support airport partners in building culturally fluent, commercially effective frontline teams capable of delivering more engaging and differentiated traveller experiences.