4 February 2026Measure. Train. Coach. 2.0 & Partners unveils new framework for customer experience excellence in travel retailThe new concept will be fully revealed for the first time at the upcoming Trinity Forum at the 2.0 & Partners booth. Travel retail specialists…Read more →
2 February 2026·Marco PassoniChinese New Year Isn’t a Product Launch. It’s an Experience.By Marco Passoni Chinese New Year is always a big moment in travel retail. The calendar turns, and the market responds as it always does:…Read more →
26 January 2026·Marco PassoniExperience vs Transaction: Where travel retail gets it wrongBy Marco Passoni Activations in modern travel retail cannot be transactional. Not really. And if they are, then they fail at the very thing they…Read more →
19 January 2026·Marco PassoniThe Conversations Travel Retail Is AvoidingBy Marco Passoni Travel retail is very good at talking about what it does well. That is not arrogance. It is human nature. We invest…Read more →
12 January 2026·Marco PassoniThe Impulse Myth: How Shoppers Really BuyBy Marco Passoni We talk a great deal about “impulse” shopping in travel retail. It is a convenient narrative. Place the right product near the…Read more →
5 January 2026·Marco PassoniA Letter to 2026By Marco Passoni Dear 2026, We have just stepped into you, and before the rhythm accelerates again, it feels necessary to pause for a moment…Read more →
