Journal

Journal.

Insights and perspectives on travel retail, airport commercial strategy, customer experience and the evolving expectations of international travellers.

29 December 2025Marco Passoni

In 2025 travel retail talked about experience – but did the experience actually change?

By Marco Passoni 2025 was probably the year in which travel retail used the word experience more than any other. It became an automatic reflex…

22 December 2025Marco Passoni

A Christmas Letter to Travel Retail

By Marco Passoni Dear Travel Retail, As the year draws to a close and terminals slow down just enough to let us think, this feels…

14 December 2025Marco Passoni

A stable luxury market enters 2026. And this matters more for travel retail than many think

By Marco Passoni Bain & Company, together with Altagamma, values the luxury market that closes 2025 at around EUR 1.44 trillion. It is almost identical…

8 December 2025Marco Passoni

Can Shoppers Trust AI? Why Now Is the Moment to Put Frontline Staff First

By Marco Passoni The rise of AI has been impossible to ignore. In the space of a year, it has shifted from an emerging tool…

1 December 2025Marco Passoni

A True Experience: How Luxury Can Elevate Travel Retail

By Marco Passoni There is a growing truth in travel retail that can no longer be ignored. Luxury is not just a product category. When…

24 November 2025Marco Passoni

When numbers explain why the lounge experience is no longer what it should be

By Marco Passoni If we look at the airport journey through the eyes of a frequent traveller, there is one area where the gap between…