Travel retail consultancy 2.0 & Partners has appointed Cheryl Beall as Senior Partner and Brand & Training Ambassador to lead the development of its US Excellence Academy, focused on helping frontline teams better understand the behaviours and expectations of American travellers in travel retail.
A passionate advocate of hospitality and its role in creating an exquisite in-store experience, Beall brings decades of experience working with global luxury brands, across training, sales and frontline service. This expertise will be the cornerstone of the upcoming US Excellence Academy, the latest addition to the 2.0 & Partners Cultural Academy portfolio.
Leveraging her extensive experience, Beall will take the lead in shaping 2.0 & Partners’ next dedicated training course, focused on delivering expert service for the rapidly evolving American shopper demographic in travel retail. Her appointment also marks a milestone shift for 2.0 & Partners, as the company seeks to expand its operations in the US market, which has long been a cornerstone of the global travel retail industry.
Cheryl Beall, Senior Partner at 2.0 & Partners, said: “I am delighted to be joining 2.0 & Partners and to be working with a team with such a passion for making a meaningful difference on the frontline of travel retail.
“Excellent service today is, without a doubt, focused on people. Truly great service is where one feels seen and heard, and I am a firm believer that meeting an engaging, interested team member not only increases the likelihood of a purchase today but also establishes loyalty for the future.”
The appointment of Beall continues the global expansion of the 2.0 & Partners team which began with the Chinese Excellence Academy developed with Simin Lui, followed by the appointment of Brand & Training Ambassadors Amira Slimane in the Middle East and Shampa Roy in the Indian market. The company is focused on expanding its CXM offer, under its Measure. Train. Coach. framework. 2.0 & Partners’ Cultural Academy courses are a cornerstone of the CXM training offer, providing tailored and bespoke learning to elevate service to the most important shopper groups in travel retail today.
2.0 & Partners CEO Fabio Bernardini added: “We are thrilled to welcome Cheryl to the 2.0 & Partners team. Her appointment is an exciting moment as we continue to develop our business in the United States, and elevate our offer for partners who serve US shoppers around the world.”