Journal

Journal.

Insights and perspectives on travel retail, airport commercial strategy, customer experience and the evolving expectations of international travellers.

13 July 2025Marco Passoni

The new face of luxury: Why understanding UHNW clients is no longer optional

By Marco Passoni One of the most powerful transformations in the luxury world today is being driven not by products or brands, but by a…

6 July 2025Marco Passoni

The Game Rolex Plays – And Why It Keeps Winning

By Marco Passoni Rolex does not run. Rolex does not chase. Rolex sets the pace. In an era where luxury exposes itself, accelerates, and multiplies,…

2 July 2025

2.0 & Partners elevates Strategic Mystery Shopping offer with MSPA membership

Travel retail consultancy 2.0 & Partners have strengthened its commitment to excellence in their Strategic Mystery Shopping service by becoming members of the Mystery Shopping…

29 June 2025Marco Passoni

Why do luxury brands always open next to each other?

By Marco Passoni We see it everywhere: Old Bond Street in London, Via Montenapoleone in Milan, Canton Road in Hong Kong. The most ambitious names…

22 June 2025Marco Passoni

Serving Relevance: The Middle Eastern Traveller and the New Rules of Luxury

By Marco Passoni Personalisation is not a trend. It is the new standard. And it is the kind of standard that does not allow shortcuts…

15 June 2025Marco Passoni

Redefining Airport Excellence: Why the Travel Experience Starts Long Before Take-Off

By Marco Passoni We need to stop thinking of the airport as a transit location. In 2025, the airport is the beginning of the journey…