Insights and perspectives on travel retail, airport commercial strategy, customer experience and the evolving expectations of international travellers.
By Marco Passoni In recent days, a certain tone in the public commentary surrounding Gucci’s current challenges has not gone unnoticed. It is somewhat disappointing…
By Marco Passoni I read about the recent opening of yet another multibrand store at Hamburg Airport Nothing particularly remarkable in itself—it’s no secret I’ve…
By Marco Passoni Remember when sustainability was the topic in travel retail? You couldn’t walk through a trade show without hearing about eco-packaging, net zero…
By Marco Passoni We hear it all the time: “You need to tell a story.” Whether you’re selling watches, washing machines or wellness retreats, storytelling…
By Marco Passoni Over the past few years, I’ve watched more and more airports launch ambitious renovation projects with a clear goal: creating the perfect…
By Marco Passoni In traditional retail, whether on high streets or in shopping malls, visitor flow largely depends on external factors such as location, seasonality,…
