Travel retail consultancy 2.0 & Partners has enhanced its global expertise with the appointment of Shampa Roy as Brand & Training Ambassador.
Bringing more than three decades of frontline travel retail experience, including roles with Cathay Pacific and Jet Airways, Roy is a renowned trainer and educator. Her expertise will strengthen 2.0 & Partners’ growing Academy training service and wider CXM business suite.
Leveraging her extensive experience, Roy will take the lead in shaping 2.0 & Partners’ next dedicated training course, focused on delivering expert service for the increasingly vital Indian shopper demographic in travel retail. Her appointment also marks a landmark move by the company into the Indian market, which has long been recognised as one of the driving forces behind travel retail’s future.
Shampa Roy, Brand & Training Ambassador at 2.0 & Partners, said: “I am delighted to be joining 2.0 & Partners and to help elevate frontline service in the amazing global travel retail industry.
“Personalised service, shaped by an understanding of the customer’s mindset, is so important in today’s market. The feel-good factor one experiences after an excellent interaction with sales personnel is a wonderful reward to have.”
The appointment of Roy comes as 2.0 & Partners continues to expand its global team and training offer. Earlier this year, the appointments of Nevena Venter and Amira Slimane expanded the company’s operations in the Middle East region. This was followed by the launch of the Middle Eastern Excellence Academy, the latest addition to 2.0 & Partners’ Academy suite.
2.0 & Partners CEO Fabio Bernardini added: “We are thrilled to welcome Shampa to the 2.0 & Partners team. Her appointment is a landmark moment as we build our presence in the Indian market and continue to grow, both as a company and as a provider of services that help partners elevate their offer across travel retail.”

